Search Engine Optimisation (SEO) is the process of optimising your website to increase its visibility to search engines such as Google, Yahoo, and MSN. True search optimisation is done in an “organic” method as appose to using paid mediums like Google Ad-words which can prove ineffective and costly if not done correctly. Organic SEO ensures your site appears often, and within the first page of the search results; in-turn more traffic to your site.

SEO, done correctly, has the ability to target “keywords”, and also geographically target your market. For example, if you keywords are “Search Optimisation Wellington” and “Search Optimisation Auckland” we can work towards getting your site listed front page for any searches in those areas. DevelopmentFX Limited are specialist in internet marketing strategy, we consider and understand how search engines work, what users are searching for, the best keywords to utilize, and how best to geographically target your market.

Two areas are key to the development and optimisation of a website. Firstly editing the code and content of the website including its text, images, meta-tags, titles, and alt-tags to define and give increased relevance to keywords you wish to target. Secondly, promoting your website using ‘back-links’ and ‘in-bound links’ from directories and other web pages to further increase the rank.

At DevelopmentFX we have a proven technique for SEO – Please contact us to discuss your SEO and take advantage of our free web site analysis.